Facebook Marketing

Overview

This skill helps AI agents create content for Facebook Pages, manage Groups, run Ads, and integrate with the Facebook Graph API. It covers content formats, Page management, Group engagement, Ads Manager API, Messenger automation, analytics, and growth strategies for Facebook's mature, community-driven ecosystem.

Instructions

Platform Rules & Algorithm

Facebook algorithm (2025-2026):

• Meaningful interactions — content that sparks conversations between people, not just brand-to-consumer
• Groups priority — Group content ranks higher than Page content in feed
• Video (especially Reels) — native video gets 2-3x more reach than links or images
• Shares to Messenger — private shares are a very strong signal
• Comments with replies — long comment threads boost distribution
• Friends and family first — personal connections outrank brand pages