Go-to-Market — Launch, Distribute, and Grow

Overview

Go-to-market strategy, helping product teams plan launches, choose distribution channels, design growth loops, define ideal customer profiles, and execute GTM motions. This skill applies frameworks for product-led growth (PLG), sales-led growth, community-led growth, and viral loops.

Instructions

GTM Motion Selection

## Choose Your GTM Motion

### Product-Led Growth (PLG)
Users discover, try, and buy the product without talking to sales.