Instagram Marketing

Overview

This skill helps AI agents create high-performing Instagram content and integrate with the Instagram Graph API. It covers content formats (Reels, Stories, carousels, feed posts), visual guidelines, caption writing, hashtag strategy, API publishing, analytics, and growth strategies for Instagram's visual-first, Reels-dominated algorithm.

Instructions

Platform Rules & Algorithm

Instagram algorithm (2025-2026):

• Reels are king — 2-3x reach compared to static posts, Instagram's primary growth lever
• Saves and shares — strongest signals (more than likes or comments)
• Watch time — Reels that are watched fully or replayed get boosted heavily
• Content type variety — accounts posting Reels + carousels + Stories rank higher
• Hashtags are weak — SEO-style keyword captions matter more now
• Consistency — daily Stories + 4-7 feed posts/week