Instagram Marketing

Overview

This skill helps AI agents plan Instagram content (Reels, Stories, carousels, feed posts, captions) and publish and measure it through the Instagram API. Platform limits quoted below come from Meta's developer documentation; statements about what the ranking algorithm rewards are heuristics, because Instagram publishes no numeric benchmarks.

Instructions

Platform rules and ranking (heuristics)

Instagram does not publish its ranking formula. Treat the following as working assumptions to test, not facts:

• Reels are the main way to reach people who do not follow you yet
• Saves, shares and watch time are better signals of value than likes
• Searchable keywords in captions, alt text and on-screen text help discovery more than long hashtag lists
• Original content is favoured; re-uploads with another app's watermark tend to perform worse
• Low-resolution media, engagement bait ("like for part 2") and long inactive periods hurt

Track your own insights (saves per reach, shares per reach, average watch time) and let them overrule these assumptions.