market-evaluation
Market Evaluation
Overview
Before writing a single line of code or spending a dollar on ads, evaluate whether your market is worth entering. This skill implements the 10-factor market evaluation framework from Josh Kaufman's Personal MBA — a systematic way to score any business idea on a 0-100 scale and make go/no-go decisions based on data, not gut feelings.
Most failed startups don't fail because of bad execution. They fail because they picked a bad market. The Iron Law of the Market says: every business is fundamentally constrained by the size and quality of the market it serves. No amount of hustle can overcome a market that doesn't want what you're selling.
Instructions
When a user asks to evaluate a business idea, market opportunity, or compare multiple ideas, follow this framework.
Step 1: Score the Idea on 10 Factors
Rate each factor from 1 (worst) to 10 (best). Be brutally honest — optimism kills startups.