Paywall and Upgrade CRO

Overview

An upgrade prompt is shown to someone who is already using the product. That is its advantage over a pricing page: the product knows what the person just tried to do, how much they have used and whether they are allowed to buy. A good prompt uses those three facts, states the exact charge, and lets the person decline and carry on. A bad one interrupts work, hides the price or the exit, and gets paid for in refunds, cancellations and store rejections.

This skill produces an upgrade map (every moment where payment is asked for), a specification for each screen, the billing and entitlement wiring, and a measurement plan with guardrails.

Instructions

1. Collect the facts

Read .claude/product-marketing-context.md if present. Then search the code before asking: