Popup CRO

Overview

A popup interrupts a visitor to ask for something. It earns its place only when the visitor gets a fair trade at a moment that does not block what they came for. This skill produces a popup specification (format, trigger, audience, cap, copy, events) and, when asked, the markup and script. Every recommendation has to pass three checks: Google's guidance on intrusive interstitials and dialogs; the modal dialog pattern of the WAI-ARIA Authoring Practices with the WCAG 2.2 criteria an overlay can break; and restraint, meaning one overlay at a time and a memory of who already answered.

Instructions

1. Collect the facts

Read .claude/product-marketing-context.md if the project has one. Then look in the code before asking anything: