Pricing Strategy

Overview

Pricing is three decisions and one operation. The decisions: the unit a customer pays for (the value metric), what each plan contains (packaging), and the amounts (level). The operation: moving new and existing customers to the result without breaking billing or trust. Most pricing problems sit in the first two decisions; most pricing projects touch only the third.

This skill starts from evidence the business already owns (billing records, usage per account, sales notes), adds research where evidence is thin, and ends in a pricing memo with a migration plan. A product with no paying customers yet takes the short path in step 2.

Instructions

1. Collect the facts

Read .claude/product-marketing-context.md if it exists. Find how plans are defined in the code (search for plan names, limits and price identifiers) and export the current catalog: