Product Marketing Context

Overview

Marketing work goes wrong in a predictable way when an agent starts cold: it invents an audience, borrows claims from the category, and writes in a voice nobody at the company uses. This skill fixes the inputs once. It produces a single file, .claude/product-marketing-context.md, that other skills in this catalog (copywriting, page and form optimisation, pricing, email, SEO, ads) look for before they ask questions.

The file is a record of facts, not a piece of copy. Three properties make it useful:

• Sourced. Each statement says where it comes from, so a reader can tell a measured number from a founder's belief.
• Honest about gaps. What is unknown is written down as an open question with an owner.
• Short and current. Under 200 lines, with a review date; superseded facts are removed, since version control keeps the history.

Instructions