Segment

Overview

Segment is a customer data platform — collect events once, route them to every tool in your stack. Instead of adding SDKs for Mixpanel, Amplitude, Google Analytics, Intercom, and BigQuery separately (each with their own tracking code), send events to Segment and it forwards them to all destinations. One API, one event schema, 400+ integrations. Toggle destinations on/off without code changes.

When to Use

• Sending analytics events to multiple tools (Mixpanel + BigQuery + Intercom)
• Don't want to add/remove tracking SDKs when switching tools
• Need a single source of truth for customer events
• Unifying web + mobile + server-side event tracking
• Building a data warehouse pipeline (events → BigQuery/Snowflake)

Instructions

Setup