YouTube Marketing

Overview

This skill helps AI agents create high-performing YouTube content and integrate with the YouTube Data API. It covers long-form video strategy, Shorts, SEO optimization, thumbnail design, upload automation, analytics, monetization paths, and growth strategies for YouTube's search-and-recommendation algorithm.

Instructions

Algorithm & Discovery

Search (YouTube is the #2 search engine): title/description/tags keyword matching, video transcript indexed, engagement rate (CTR + watch time), fresh content boost.

Recommendations (70%+ of views): click-through rate (thumbnail + title), average view duration, session time, viewer satisfaction (likes, shares, comments), upload consistency.

What kills reach: clickbait without delivery, long intros, inconsistent uploads, misleading thumbnails.

Content Formats

Long-Form (8-20 min): Hook (0-30s) -> Context (30s-1min) -> Main content -> CTA. Specs: 1080p minimum (4K preferred), MP4 H.264, clear audio at -14 to -12 LUFS. Retention techniques: pattern interrupts every 30-60s, open loops, chapters/timestamps, visual variety.