B2C UGC Video Formats

15 lofi, TikTok-native video formats for general B2C products. Raw, authentic, easy to produce. No hard CTAs — these work for any consumer product and feel like real people sharing things they genuinely use.

How to Use These Formats

1. Identify the user's goal (product launch, social proof, comparison, lifestyle integration).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. These should feel like someone sharing a real find with their group chat.

Formats

1. Just Got This

Vibe: Immediate reaction to receiving or buying something — raw excitement, no prep.