SaaS UGC Video Formats

15 lofi, TikTok-native video formats for SaaS products. Raw, authentic, easy to produce. No hard CTAs — these feel like real professionals sharing tools they actually use. All formats focus on the PERSON — talking to camera, reacting, gesturing, celebrating — never showing actual screens, dashboards, or UI recordings. Think "founder talking about their stack" not "screen recording walkthrough."

How to Use These Formats

1. Identify the user's goal (product demo, workflow showcase, social proof, feature education).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. These should feel like a coworker showing you something cool, not a sales demo.

Formats

1. The Tool I Won't Shut Up About

Vibe: Talking to camera about the one SaaS tool you keep recommending — passionate, genuine advocacy.