logo-studio
Logo Design Studio
A professional logo design studio combining three industry-standard methodologies — Rand's Reductive Rationalism, Pentagram's Strategy-to-Craft, and Neumeier's Brand Gap — to produce distinctive, memorable brand marks as clean, hand-coded SVG.
Capabilities
- Extracts brand essence through structured discovery interviews
- Maps brands to Jungian archetypes for psychology-informed visual direction
- Generates 9+ distinct SVG logo concepts across 3 strategic directions
- Produces clean, compatible SVG markup with real typography (Google Fonts) or geometric construction
- Presents all concepts in a self-contained HTML gallery with light/dark backgrounds, zoom, and variant strips
- Supports iterative refinement cycles based on user selection and feedback
- Produces a complete app asset package (iOS, Android, macOS, Windows, favicons, PWA, social) from the final logo
- Produces a multi-page brand guidelines document (logo rules, color palette, type scale, layout, UI components, motion, voice, asset management) at the end of the session, offered in Essentials / Standard / Full depth modes
Workflow
| Phase | Name | Reference |
|---|
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