A/B Testing Framework

Design, run, and analyze conversion experiments with statistical rigor.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/ab-testing-framework ~/.claude/skills/

Test Design Process

Step 1: Hypothesis

Template: If we [change X], then [metric Y] will [increase/decrease] by [Z%] because [reason].

Good hypothesis: "If we change the CTA from Get Started to Start Free Trial, then signup rate will increase by 15% because it reduces uncertainty about cost."

Bad hypothesis: "If we change the button color, conversions will improve." (No reasoning, no expected magnitude.)