Account Structure Review — Google + Meta

Expert-level guidance for evaluating paid media account structure against goals, budget, and conversion volume thresholds. Identifies structural anti-patterns that fragment data, starve budgets, or block algorithms from learning.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/account-structure-review ~/.claude/skills/

Core Capabilities

Structural Anti-Pattern Detection

• Over-segmentation: Too many campaigns/ad sets splitting data and budget below learning thresholds
• Under-segmentation: Everything in one campaign, can't isolate performance by intent or funnel stage
• Budget fragmentation: Daily budgets too low to exit learning phase or sustain delivery
• Targeting overlap: Multiple campaigns competing in same auctions, bidding against yourself
• Objective mismatch: Using Traffic when you need Conversions, mixing lead gen and ecommerce goals in one campaign