Brand Voice & Guidelines

Develop, document, and maintain consistent brand voice across all channels.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/brand-voice-guidelines ~/.claude/skills/

Voice vs Tone

Voice = who you are (consistent). Tone = how you adapt to context (variable).

• Voice is your brand personality — it does not change
• Tone shifts based on situation: celebration vs crisis, social vs support, blog vs legal

Voice Development Process