braze
Braze Customer Engagement Platform
Expert-level guidance for Braze — auditing, building, and optimizing Canvases, campaigns, segments, data architecture, and cross-channel messaging.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/braze ~/.claude/skills/
Core Capabilities
Canvas Auditing & Design
- Audit existing Canvases for logic errors, timing issues, and missed opportunities
- Design multi-step, multi-channel Canvases (email, push, SMS, in-app, Content Cards, webhook)
- Implement Canvas Flow features: Action Paths, Audience Paths, Experiment Paths, Decision Splits
- Review entry schedules, exception events, re-eligibility, and rate limiting
Segmentation & Targeting
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