Braze Customer Engagement Platform

Expert-level guidance for Braze — auditing, building, and optimizing Canvases, campaigns, segments, data architecture, and cross-channel messaging.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/braze ~/.claude/skills/

Core Capabilities

Canvas Auditing & Design

• Audit existing Canvases for logic errors, timing issues, and missed opportunities
• Design multi-step, multi-channel Canvases (email, push, SMS, in-app, Content Cards, webhook)
• Implement Canvas Flow features: Action Paths, Audience Paths, Experiment Paths, Decision Splits
• Review entry schedules, exception events, re-eligibility, and rate limiting