copywriting-frameworks
Copywriting Frameworks
Framework-driven copy for ads, landing pages, emails, and sales pages.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/copywriting-frameworks ~/.claude/skills/
Framework Selection Guide
| Situation | Best Framework | Why |
|---|---|---|
| Short ad copy (social, search) | PAS or AIDA | Compact, hook-driven |
| Landing page hero | 4Ps or BAB | Benefit-focused, drives action |
| Email sequence | QUEST or PAS | Builds momentum across messages |
| Sales page (long-form) | StoryBrand or AIDA | Narrative structure for sustained attention |
| Product description | FAB | Feature-to-benefit translation |
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