Google Ads

Expert-level guidance for Google Ads — auditing, building, and optimizing search, shopping, display, video, Performance Max, and demand gen campaigns.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/google-ads ~/.claude/skills/

Core Capabilities

Campaign Auditing & Optimization

• Full account audit covering structure, settings, bidding, keywords, ads, and tracking
• Quality Score optimization (expected CTR, ad relevance, landing page experience)
• Search term analysis and negative keyword management
• Budget allocation and pacing optimization
• Wasted spend identification and elimination