gtm
Google Tag Manager
Expert-level guidance for Google Tag Manager — auditing containers, designing tag and trigger architecture, debugging firing issues, implementing consent mode v2, and advising on server-side tagging.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/gtm ~/.claude/skills/
Core Capabilities
Container Auditing and Optimization
Full container audit covering the six core areas: overview stats, tag inventory, trigger review, variable audit, folder organization, and naming convention assessment. Identifies unused tags, duplicate GA4 config tags, over-broad triggers on conversion tags, undefined variable paths, and consent mode gaps. Produces prioritized recommendations ranked by impact and effort.
Tag Architecture
Expert guidance on all common tag types:
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