Google Tag Manager

Expert-level guidance for Google Tag Manager — auditing containers, designing tag and trigger architecture, debugging firing issues, implementing consent mode v2, and advising on server-side tagging.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/gtm ~/.claude/skills/

Core Capabilities

Container Auditing and Optimization

Full container audit covering the six core areas: overview stats, tag inventory, trigger review, variable audit, folder organization, and naming convention assessment. Identifies unused tags, duplicate GA4 config tags, over-broad triggers on conversion tags, undefined variable paths, and consent mode gaps. Produces prioritized recommendations ranked by impact and effort.

Tag Architecture

Expert guidance on all common tag types: