Klaviyo Developer

Expert-level guidance for building with the Klaviyo API — custom event tracking, profile management, SDK integration, webhooks, catalog sync, and data pipeline architecture.

For marketing strategy, flow auditing, segmentation, deliverability, and campaign optimization, see the klaviyo-analyst skill.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/klaviyo-developer ~/.claude/skills/

MCP vs. SDK: When to Use Which

This skill is SDK-first by design — you're building production integrations against the Klaviyo API, not running ad-hoc queries. That said, Klaviyo's official MCP server is the right tool for parts of integration work, and you should know when to reach for it.