Microsoft Advertising (Bing Ads)

Expert-level guidance for Microsoft Advertising — auditing, building, and optimizing search, shopping, audience, and Performance Max campaigns.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/microsoft-ads ~/.claude/skills/

Core Capabilities

Campaign Auditing & Optimization

• Audit account structure, campaign settings, bid strategies, and budget allocation
• Review keyword match types, negative keywords, and search term reports
• Analyze quality scores and ad relevance
• Identify wasted spend and missed opportunity gaps