retention-churn-prevention
Retention & Churn Prevention
Analyze churn, predict at-risk customers, and design retention strategies.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/retention-churn-prevention ~/.claude/skills/
Churn Analysis Framework
Churn Types
| Type | Definition | Signal |
|---|---|---|
| Voluntary | Customer actively cancels | Cancellation request, downgrade |
| Involuntary | Payment failure, card expiry | Failed charge, dunning |
| Silent | Stops using but does not cancel | Usage decline, no logins |
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