Shopify Marketing & E-commerce

Expert-level guidance for Shopify — optimizing store conversion, marketing integrations, analytics, product feeds, and the full e-commerce marketing stack.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/shopify ~/.claude/skills/

Core Capabilities

Store Performance Auditing

• Conversion funnel analysis (visit → add to cart → checkout → purchase)
• Site speed and Core Web Vitals assessment
• Mobile experience review (60-70%+ of DTC traffic is mobile)
• Checkout optimization (Shopify Checkout extensibility, one-page checkout)
• Product page optimization (layout, copy, social proof, urgency)