social-media-strategy
Social Media Strategy
Platform-specific organic social strategy, calendars, and community building.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/
Platform Strategy Matrix
| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
|---|---|---|---|---|
| B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate | |
| Twitter/X | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
| DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves | |
| TikTok | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
| YouTube | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers |
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