utm-attribution-strategy
UTM & Attribution Strategy
Campaign tracking with UTM parameters and marketing attribution modeling.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/utm-attribution-strategy ~/.claude/skills/
UTM Parameter Reference
The 5 Standard UTM Parameters
| Parameter | Purpose | Required | Example |
|---|---|---|---|
utm_source |
Where traffic comes from | Yes | google, linkedin, newsletter |
utm_medium |
Marketing medium/channel | Yes | cpc, email, social, referral |
utm_campaign |
Campaign name | Yes | spring-sale, product-launch-q1 |
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