Business Narrative Builder

Table of Contents

• Example
• Workflow
• Common Patterns
• Guardrails
• Quick Reference

Example

Company: Tesla, circa 2018

Narrative: "Tesla will become the mass-market electric vehicle company, leveraging its brand and technology lead to capture a meaningful share of the global auto market as it transitions from internal combustion to electric."

Life Cycle Stage: Stage 2 -- Young Growth

• Revenue growing rapidly (~80% YoY) but negative operating income
• Key uncertainty: Is there a business model that can be commercialized at scale?
• Company-specific risk dominates macro risk