Template placeholders

Replace every {{...}} before enabling. See the setup checklist reference for the full setup list.

{{CRM}} — Your CRM (e.g. HubSpot, Attio, Salesforce)
{{SENDER_ROSTER}} — The people who can send outreach, with which channels each has connected (email, LinkedIn)
{{AWARENESS_SENDER}} — Senior exec (usually a founder or CxO) who runs the no-pitch awareness touch to decision makers
{{HIGH_TIER_SENDER}} — Primary sequence sender for your top account tiers (usually your most senior GTM seller)
{{LOW_TIER_SENDER}} — Primary sequence sender for your lower account tiers
{{TIER_MODEL}} — Your account tiering scheme and which tiers count as "high" vs "low" (e.g. Gold/Diamond = high, Silver/Bronze = low)
{{APPROVAL_OWNER}} — The human who reviews and approves staged sequences before anything sends
{{MULTITHREAD_THRESHOLD}} — Company size above which an executive multi-thread must run in parallel with the primary sequence (default: >200 employees)
{{LARGE_COMPANY_THRESHOLD}} — Company size above which executives are never auto-contacted without approval (default: 100+ employees)
{{VOICE_SOURCE}} — Where sender voice lives: saved voice guides, past approved messages, or both
{{RESOURCE_LIBRARY}} — Single source of truth for shareable URLs: booking links, demo video, trust/security docs, one-pagers
{{AUTO_APPROVE_CARVEOUT}} — The one narrow scenario (if any) where a sequence may send without human approval (default: none — everything is approved)

outreach-execution