Cite authoritative external sources

Citing authoritative sources is a key trust signal for E-E-A-T, demonstrating that your content is well-researched and grounded in verifiable information.

Quick Reference

• Link to reputable, high-authority websites to validate factual claims, data, or quotes
• Ensure citations are highly relevant and provide extra value to the reader
• Use descriptive anchor text when linking to external research, studies, or official sources

Check

Review the content for any factual claims that should be backed up with a link to an authoritative source.

Fix

Add external links to reputable websites (e.g., .gov, .edu, or industry leaders) to support your data points.

Explain