Publish an editorial policy page

Google's E-E-A-T framework rates sites on Expertise, Authoritativeness, and Trustworthiness. Quality raters look for editorial standards pages as evidence of a trustworthy publication. Sites without visible editorial policies — especially YMYL sites — receive lower trust ratings, which suppresses search rankings.

Quick Reference

• Publish a dedicated editorial policy page explaining how content is researched, written, reviewed, and updated
• Link to the editorial policy from your About page and from individual articles (byline or footer)
• Include information on author qualifications, fact-checking processes, and correction policies

Check

Check if the site has a publicly accessible editorial policy page (commonly at /editorial-policy, /about/editorial-standards, or linked from the About page). Verify it covers: (1) how topics are chosen, (2) author qualifications, (3) fact-checking or review process, (4) how corrections are handled, and (5) conflicts of interest or funding disclosures.

Fix