Use a single descriptive H1

The H1 is the most prominent heading on a page and a strong on-page ranking signal. Google uses it to understand the page's primary topic. Missing, duplicate, or keyword-free H1 tags reduce topical clarity, hurting rankings for the page's target terms.

Quick Reference

• Each page should have exactly one <h1> tag that describes the page's primary topic with relevant keywords
• The H1 does not need to be identical to the <title> tag, but they should be topically consistent
• Empty <h1> tags, multiple <h1> tags on one page, or H1s containing only the brand name are all issues to fix

Check

Parse the rendered DOM of each page. Count all <h1> elements. Flag: (1) Pages with zero <h1> tags. (2) Pages with more than one <h1> tag. (3) <h1> elements whose text content is empty or contains only whitespace. (4) <h1> elements that contain only the brand name with no page-specific topic. (5) <h1> text that does not reflect the page's primary content topic.

Fix