Add internal links to key pages

Internal links are how PageRank flows through your site. A key page with few internal links receives less PageRank signal, ranking lower than its content quality would otherwise allow. Googlebot also discovers pages through internal links — a page with zero incoming links is likely an orphan page.

Quick Reference

• Important pages should receive multiple internal links with descriptive, keyword-relevant anchor text
• Internal links distribute PageRank; pages receiving few internal links rank lower regardless of content quality
• Use contextual inline links in body content — these carry more weight than navigation or footer links

Check

Using a site crawl, build a map of internal links. For each important page (key landing pages, top blog posts, product pages): (1) Count the number of unique internal pages linking to it. (2) Check if the anchor text of those links includes relevant keywords for the target page. (3) Identify pages with 0–2 incoming internal links (likely orphans or under-linked). (4) Verify links are in body content, not only in global navigation or footer.

Fix