Avoid keyword stuffing

Google's spam detection algorithms penalise pages that unnaturally repeat keywords to manipulate rankings. Keyword-stuffed pages are demoted in search results or removed from the index entirely. Natural, reader-focused writing with topical variation outperforms keyword-dense content.

Quick Reference

• Keyword density above ~2–3% for any single term is a signal of keyword stuffing — write for readers, not keyword counters
• Repeating keywords unnaturally in titles, headers, alt text, or meta descriptions triggers Google's spam filters
• Google's algorithms (Panda, SpamBrain) penalise pages with manipulative keyword density; natural language variation is rewarded

Check

Analyse the page's main content body, <title>, <meta name='description'>, heading elements (H1–H6), and <img alt> attributes. Flag: (1) Any single keyword or phrase appearing more than 3× in the title tag. (2) Any keyword with a density above 3% of total word count. (3) Lists of keywords with no context (e.g., 'cheap flights, affordable flights, discount flights, best flight deals'). (4) Alt text that is a comma-separated list of keywords instead of a description. (5) Hidden text (white text on white background, or display:none containing keywords).

Fix