OG URL Match

When og:url doesn't match the canonical URL, social platforms track share counts separately for each URL variant—published share counts get split across multiple URLs and appear lower than they actually are.

Quick Reference

• og:url must exactly match the URL
• Use absolute HTTPS URLs for both og:url and canonical-url
• Mismatched URLs cause social platforms to aggregate share counts on the wrong URL
• og:url should be the clean canonical URL without tracking parameters

Check

Compare the og:url meta tag value with the href value. Both must be identical absolute HTTPS URLs. Flag any page where they differ, either in protocol, domain, path, or query string.

Fix

Set og:url to exactly the same absolute HTTPS URL as the canonical tag. Remove any UTM parameters, session IDs, or tracking tokens from og:url. If no canonical tag exists, add one and set og:url to match it.