Display a physical business address

A visible physical address builds user trust (especially for e-commerce and YMYL sites), supports local SEO rankings, and is a requirement for compliance in many jurisdictions.

Quick Reference

• Display a complete physical address on the contact page and footer
• Mark up the address with LocalBusiness schema or HTML microdata
• Consistent address format builds trust and supports local SEO
• Use HTML element for semantic correctness

Check

Check the contact page and footer for a visible physical address. Verify the address is complete (street, city, state/region, postal code, country). Check whether the address uses the HTML element and whether it is backed by LocalBusiness or PostalAddress schema markup.

Fix

Add the complete physical address to the footer and contact page. Wrap it in an HTML element. Ensure the address exactly matches the address in your LocalBusiness JSON-LD schema and your Google Business Profile.