Add Product schema markup

Product schema enables Google to show price, availability, ratings, and review count directly in search results—rich results have significantly higher click-through rates than standard blue links.

Quick Reference

• Add Product JSON-LD schema to every product page for rich result eligibility
• Required for rich results: name, image, description, and offers (with price and priceCurrency)
• Include aggregateRating for star ratings in search results
• Prices in schema must match the prices displayed on the page

Check

Check each product page for a JSON-LD script block with @type 'Product'. Verify it includes: name, image, description, and an offers property with price, priceCurrency, and availability. Check that prices in schema match the visible page prices. Validate with Google's Rich Results Test.

Fix

Add a Product JSON-LD block to each product page. Required: name, image (array of URLs), description, offers.price, offers.priceCurrency, offers.availability. Recommended: aggregateRating (ratingValue, reviewCount), brand, sku, gtin13/gtin8/mpn.