Write at a clear reading level

Content written beyond the reading level of the target audience increases bounce rates and reduces time-on-page—both engagement signals that correlate with search rankings.

Quick Reference

• Target a Flesch Reading Ease score of 60–70 for general audiences (Grade 8–10)
• Use short sentences (15–20 words average) and common vocabulary
• Passive voice, jargon, and long paragraphs reduce readability
• Simple writing increases dwell time and reduces bounce rate

Check

Analyse this page's content for readability. Calculate or estimate the Flesch-Kincaid Grade Level. Identify sentences longer than 25 words, paragraphs longer than 4 sentences, instances of passive voice, and domain jargon that could be simplified. Report the estimated reading grade level.

Fix

Simplify the identified sentences and paragraphs: break long sentences at conjunctions, replace passive voice with active voice, substitute jargon with plain-language equivalents. Target a Flesch Reading Ease score of 60+ (Grade 8 or below for general audiences). Use subheadings to break up text every 200–300 words.