Add Review schema markup

Star ratings in search results increase click-through rates by up to 35%; incorrect or missing schema means competitors with valid markup capture that visibility advantage.

Quick Reference

• Use Review schema on individual review pages and AggregateRating on product/service pages to earn star-rating rich results
• AggregateRating requires ratingValue, ratingCount or reviewCount, and valid bestRating / worstRating values
• Ratings must reflect genuine user reviews — Google penalises self-serving or fabricated ratings
• Validate markup with Google's Rich Results Test before deploying

Check

Inspect the page source or rendered DOM for JSON-LD blocks containing "@type": "Review" or "@type": "AggregateRating". Verify required properties are present: ratingValue, ratingCount/reviewCount, bestRating. Run the URL through Google's Rich Results Test.

Fix

Add a JSON-LD <script> block with AggregateRating nested inside the main entity (Product, LocalBusiness, etc.). Populate ratingValue and ratingCount from real review data. Remove any schema on pages with no genuine user reviews.