Show trust signals on key pages

Google's Quality Rater Guidelines explicitly evaluate trustworthiness as a core page quality signal; pages lacking visible trust evidence score lower in manual quality assessments that influence ranking systems.

Quick Reference

• Display trust signals (reviews, certifications, security badges, client logos) near calls-to-action on key pages
• Trust signals are a core component of Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• For YMYL pages (health, finance, legal), trust signals are a critical quality signal in Google's Quality Rater Guidelines
• Fake or unverifiable trust badges actively harm credibility — only display genuine, verifiable credentials

Check

On key conversion pages (checkout, contact, pricing, landing pages), check for: security/SSL badges near forms, third-party review platform ratings (Google, Trustpilot), industry certifications, client/partner logos, testimonials with names and photos, money-back guarantee language. Verify all badges are genuine (not just images).

Fix

Add appropriate trust signals to each key page: embed real review widgets from Google/Trustpilot, display relevant certifications with verifiable links, add named testimonials with photos, include security badges near form submission areas. Ensure all trust elements are current and accurate.