Create a dedicated About page

An About page is a primary trust signal for both users and search engines, directly impacting the website's E-E-A-T profile and overall credibility.

Quick Reference

• Include a dedicated page explaining the purpose, history, and mission of the website
• Introduce the key people or organization behind the content to build trust
• Provide clear evidence of expertise and contact information

Check

Verify that the website has a dedicated About page that clearly identifies the people or organization responsible for the content.

Fix

Create a new page at /about and add detailed information about your organization, mission, and the experts behind your content.

Explain