Implement Google Consent Mode v2

Consent Mode v2 is essential for adhering to privacy regulations (like GDPR) while maintaining the ability to measure conversion and analytics data in a privacy-safe way.

Quick Reference

• Adjust tag behavior based on user consent for privacy compliance
• Maintain data insights through modeling for non-consenting users
• Ensure the gcd parameter is present in pings to Google services

Check

Verify that Google Consent Mode v2 is correctly implemented and sending the appropriate consent states.

Fix

Update your GTM or gtag.js implementation to support the new ad_user_data and ad_personalization consent types.

Explain