Write a meta description for each page

A compelling meta description acts as organic ad copy in search results—well-written descriptions improve click-through rates even though they are not a direct ranking signal.

Quick Reference

• Every page should have a unique meta description between 120–160 characters
• Meta descriptions are not a ranking factor but strongly influence click-through rates
• Write descriptions as a call to action that summarises the page value
• Google may override your description with content from the page

Check

Check the for a tag. Verify it is present, unique, and between 120 and 160 characters. Flag pages where it is missing, duplicated, or outside the recommended length.

Fix

Add or update the tag in . Write a unique summary of 120–160 characters that accurately describes the page content and includes a natural call to action or value proposition.