Link to active social profiles

Google uses social profile links and sameAs schema to verify an organization's identity and build entity associations that strengthen E-E-A-T — especially important for YMYL topics.

Quick Reference

• Link to your official social media profiles from the site footer or About page
• Use Organization or Person schema with sameAs to explicitly connect your site to social profiles
• Only link to active profiles — a link to an abandoned account can harm trust
• Social profile links contribute to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals

Check

Check the site's footer, header, and About page for links to social media profiles. Verify the links go to the correct, active official profiles. Check for Organization or Person JSON-LD schema with a sameAs array listing social profile URLs.

Fix

Add links to active social profiles in the site footer using recognizable icons or text labels. Add or update Organization / Person schema with a sameAs array containing all official social profile URLs (LinkedIn, Twitter/X, Facebook, etc.).