Infinite scroll

Loads additional content automatically as users scroll down.

What it solves

Infinite Scroll is a UI pattern that dynamically loads more content as users scroll down a page, eliminating the need for pagination or manual interaction. It provides a seamless browsing experience by continuously appending new items to the current view. This pattern is commonly used in social media feeds, search results, and content-heavy websites to keep users engaged without interruptions.

When to use

Use Infinite Scroll when you need to dynamically load more content as users scroll without requiring manual pagination. Common scenarios include:

• Social media feeds – e.g., Twitter, Instagram, Facebook, where users consume an endless stream of content.
• News and blog sites – e.g., showing a continuous stream of articles.
• E-commerce product listings – e.g., dynamically loading more items as users explore the catalog.
• Search results – e.g., reducing friction in discovering relevant items.
• Media galleries – e.g., loading more images/videos as users scroll.