Load More

Load additional content on user demand

What it solves

Load More lets users request additional content dynamically instead of loading everything upfront. This pattern cuts initial page load times and gives users seamless access to more content when they need it.

When to use

Use Load More when users should explore content progressively at their own pace without getting overwhelmed. Unlike infinite scrolling, Load More gives users clear control and lets them consciously decide when to view more items. For better usability, make sure the Load More button gets removed when all content is loaded or updates to show that no additional items remain (like "No More Results"). Common scenarios include:

• Large lists of content need pagination (news feeds, product listings)
• Page performance improves by loading only a subset of data initially
• Users browse progressively instead of needing all content at once
• You want an alternative to infinite scrolling with more user control

When to avoid