Google Ads Landing Review

Why this skill exists

"The landing page isn't converting" is the most common complaint in Google Ads. But it hides two completely different root causes:

1. Tracking problem — conversions ARE happening but aren't being counted.
2. Path problem — the visitor arrives but the page fails them.

Most operators (and most clients) assume path failure when the numbers look bad. Half the time, it's a tracking failure. Conflating the two wastes months.

This skill separates them.

Read first:

• google-ads/references/operator-thesis.md
• google-ads/references/tracking-playbook.md
• google-ads/references/structure-playbook.md