Google Ads Plan

This skill is for building from scratch or cleaning up a messy account before the mess compounds.

Read first:

• google-ads/references/operator-thesis.md
• google-ads/references/intent-map.md
• google-ads/references/query-patterns.md
• google-ads/references/structure-playbook.md
• google-ads/references/rsa-playbook.md
• google-ads/references/budget-playbook.md
• google-ads/references/deliverable-templates.md
• google-ads/references/benchmarks.md

Read workspace if available:

• workspace/ads/account.md
• workspace/ads/goals.md
• workspace/ads/intent-map.md
• workspace/ads/learnings.md