ad-creative-monitor
Ad Creative Monitor — Catch Fatigue Early
Creative fatigue is the silent killer of ad accounts. CTR drops 0.1% per day, frequency ticks up, CPC quietly inflates — and by the time you notice in Ads Manager, you've burned through budget.
This skill watches for those signals daily and flags creatives that need rotation.
How It Works
Fatigue Signals (ranked by severity)
| Signal | Threshold | Severity |
|---|---|---|
| CTR dropping 3+ days in a row | >20% decline from peak | 🔴 Critical |
| Frequency above 3.5 | Audience seeing ad too often | 🟡 Warning |
| CPC rising 3+ days in a row | >15% increase from baseline | 🟡 Warning |
| Impressions declining | Ad losing delivery | 🟠 Monitor |
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