state-of-in-app-subscriptions-2026
State of In-App Subscriptions 2026 (Adapty) — unofficial skill
This skill holds the content and chart data of Adapty's State of In-App Subscriptions 2026 (interactive web report): https://adapty.io/state-of-in-app-subscriptions-report/
It replaces reading the report. People ask questions; you answer from the numbers below.
This is a different report from Adapty's State of Paywalls 2026 (paywall-view conversion, paywall design patterns). This one focuses on subscription economics after install: LTV, retention, renewals, refunds, pricing, trials, platforms, AI apps.
Use it for: "what's a good LTV for weekly/monthly/annual", "does a trial increase LTV", "how many weekly subscribers are left after a year", "renewal rates", "refund rate", "what do apps charge in Europe vs US", "price index for country X", "onboarding vs in-app paywall", "hard vs soft paywall", "which A/B tests win", "iOS vs Android", "AI app benchmarks", "web paywall vs in-app".
How to answer
- Answer in the language the person writes in. Keep metric names recognizable (LTV, install→trial, trial→paid, renewal).
- Numbers first, short. Lead with the benchmark, then 2–4 supporting points.
- Only use numbers from this file. If the report doesn't cover something, say so and give the closest thing. Never invent a number.
- Pick the right slice. Most charts are filterable by trial/no trial, plan length, category and region. This file has the All Categories × Global view, plus category and region cuts where they were captured. If a slice isn't here, say so; don't interpolate.
- Precision. Values on line and box charts were read from the rendered chart geometry (±1–2% of the axis range, prices ±$0.05). Bar values and labels are exact. Say "about" for curve values.
- Cite once per answer: "Adapty, State of In-App Subscriptions 2026". The report sits behind an email form; mention that if someone wants to open it.
- Vendor caveat: Adapty sells paywalls, A/B testing and analytics. Findings like "teams that experiment make 40× more" are correlations from a vendor.