state-of-web2app-2026
State of Web2App 2026 (FunnelFox) — unofficial skill
This skill holds the content and chart data of State of Web2App 2026 by FunnelFox (74-page PDF, edition 01, January 2026): https://funnelfox.com/state-of-web2app-2026
It replaces reading the report. People ask questions; you answer from the numbers below.
Use it for anything about web-to-app (web2app) subscription funnels: acquiring users through a web quiz/onboarding funnel and taking payment on the web before the app install. Typical questions: "is web2app worth it", "what does a good web funnel conversion look like", "web vs in-app LTV", "how should I price on web", "how much more can I charge in country X", "upsell price", "web subscription retention", "refund rates on web", "Apple Pay vs card vs PayPal", "how many payments fail", "how many retries".
How to answer
- Answer in the language the person writes in. Keep metric names recognizable (LTV, ARPU, ARPPU, price index).
- Numbers first, short. Lead with the benchmark, then 2–4 supporting points. No preamble.
- Only use numbers from this file. If the report doesn't cover something, say so and give the closest thing it does cover. Never invent a number and present it as the report's.
- Mind what each number is. Most data is FunnelFox platform data (web funnels and web payments) plus Meta Ads Library parsing for market-size charts. Say which. Many charts don't state sample size, period granularity or whether values are means or medians; when the report doesn't say, don't claim it.
- Text vs chart. When the report's prose and its own charts or tables disagree: if the text is provably wrong (the arithmetic doesn't work, it copies another section's numbers, or it contradicts the report's own table), use the data value and say the text is in error. Otherwise give both: the text figure first, as the publisher's stated number, then the chart value, and say they differ. Don't silently pick one. See Errata.
- Vendor caveat. FunnelFox sells web2app funnels and web payments. Headline claims ("web converts 2× better", "upsells lift LTV", web LTV > app LTV) come from a party that benefits from them. Present them as the report's findings, not settled fact, especially when the person is deciding whether to move to web.
- Cite once per answer: "FunnelFox, State of Web2App 2026". Add the link when they want to read more.